The annual Guangzhou Auto Show opened recently. Faced with the “shadow” of the decline in the sales volume of the national auto market, this year’s auto show has been low-key, and the heavy models brought by each family have been sharply reduced. Most of the new vehicles have been absent, and the passenger flow has also lost its popularity in previous years. How to transform and upgrade the automobile industry? Joint ventures and autonomous car companies face significant challenges.
Reduced number of heavy models
In November, “Flower City” Guangzhou was as warm as spring, but the atmosphere of the auto show was a bit bleak. There are no people in the impression that crowds are crowded, and the launches and song and dance performances of various car companies are also much less. “A lot of car companies’ press conferences are half an hour of stagnation.” On the media day, the reporters clearly felt the cooling of the auto show.
Since July this year, the auto market has been in a downturn. From January to October this year, China’s automobile production and sales were 22.826 million and 22.871 million, respectively, down 0.4% and 0.1% from the same period of the previous year. In October, the production and sales of automobiles were 2.334 million and 2.38 million, respectively, down 10.1% and 11.7% from the same period of the previous year. Yao Jie, deputy secretary-general of the China Automobile Association, said that the possibility of achieving positive growth this year is very small. If the forecast comes true, it means that the annual sales volume of the Chinese passenger car market will show its first sales decline since 1990. This also undoubtedly affected the Guangzhou Auto Show at the end of the year.
The scale of the Guangzhou Auto Show is 240,000 square meters, with a total of 48 world premieres. Despite the reduction in heavy-duty models, but for the end of the year to increase sales, the various car companies have also launched some models. For example, the new BMW X5 Asian debut; FAW Toyota’s new flagship sedan “Asia Dragon” Avalon debut and open pre-sale, will be officially listed in 2019. In addition, this year’s auto show special luxury car showroom, Porsche, Lamborghini, Rolls Royce and other top European and American luxury brands concentrated. Among them, the Cayenne E-Hybrid, the first plug-in hybrid model of the Porsche Cayenne launched in China, has attracted much attention.
Joint venture to grab the opponent’s “cake”
At this year’s auto show, we can hear a lot of discussions about “market saturation”, “reduction competition” and “incremental transfer amount”. In fact, from the perspective of the products released by various companies, more is not seeking to open up a bigger market, but to silently grab the opponent’s “cake.”
The hottest model in the domestic auto market is an SUV. Although the overall sales growth is slowing down, it is still regarded as a “bailout” hope by each family. SUVs have always been the advantage of their own brands, and now joint venture car companies are also working in this area. In addition to the domestic first-to-high-end flagship sedan, the new Mai Rui Bao XL, SAIC-GM Chevrolet also brought the world’s first leading concept version of the SUV FNR-CarryAll, to lay out the full-spectrum SUV market; Beijing Hyundai SUV fourth-generation Shengda debut; Volkswagen next year Three new SUV models will be introduced to the Chinese market.
Although the Chinese auto market has encountered a “cold flow”, it is still the largest market in the world, and the car companies in various countries dare not relax.
“User demand continues to escalate, and the SUV market is more subdivided. We are aiming at the demand of young and middle-class people for family cars, and launching the fourth-generation Shengda.” Beijing Hyundai relevant person in charge said at the press conference. Hezman, President and CEO of Volkswagen Group (China) also said: “Looking forward to the medium and long term, we still feel that China’s auto market has a very large growth potential, and the decline in the auto market that we see now is only a temporary phenomenon.”
As the national auto policy becomes more open, independent brands face greater pressure. From January to October, Chinese brand passenger cars sold a total of 8.091 million vehicles, down 3.6% year-on-year, accounting for 41.9% of total passenger car sales, down 1.1 percentage points from the same period of the previous year. However, each independent car company did not give up the “brand up” and tested the price “ceiling” in the middle and high-end market.
BYD’s long wheelbase, five flagship SUVs, a new generation of Tang fuel / dual-mode five-seat version unveiled at the Guangzhou Auto Show, an official launch. From the price given, the price of the DM five-seat subsidy is more than 250,000 yuan. Lectra and WEY, which were positioned as luxury brands, were also unveiled. It is reported that the first model of the Great Wall Motor WEY brand VV7 has exceeded 100,000 units in two years.
In addition, in the field of cars, the confrontation between independent and joint ventures continues. For example, BAIC Group has released its own brand new product B-class sedan, Bao Zhizhi Road, saying that it will face the confrontation with Nissan Sylphy and modern famous map.
Most new vehicles are absent
Data show that from January to October this year, China’s new energy vehicle production and sales completed 789,000 and 860,000 respectively, an increase of 70% and 75.6% over the same period of the previous year. Compared with the downturn of the overall car market, the new energy field is definitely the only one in the “cold winter”.
At this year’s Guangzhou Auto Show, exhibitors from home and abroad exhibited a total of 150 new energy vehicles, including 44 foreign companies. Beiqi New Energy’s new A0-class pure electric crossover model EX3 production car debuted; GAC New Energy at home brought a new pure electric model AION S, positioned as a compact model; Hyundai Motor was launched in mass production at the beginning of this year. The hydrogen fuel cell vehicle NEXO participated in the exhibition; Great Wall Motor’s new electric car brand Euler made its debut at the International Motor Show…
When it comes to new energy vehicles, it is impossible to say that new vehicles are built. But the surprise is that their favorite car show is very small. Compared with the debut of the Beijing Auto Show in April, most of the brands were absent. The brands such as Xiaopeng, Weilai, Weimar, etc., all of which have their products on the market, are considered to be the brands that are running ahead in the new forces. Among them, Xiaopeng Automobile debuted at the Guangzhou Auto Show and announced that Xiaopeng G3 will be officially launched on December 12.
New energy is undoubtedly regarded as one of the future outlets by various car companies. According to Volkswagen’s plan, by 2020, its new energy vehicle sales in China will reach 400,000 units, which is expected to account for 20% of the domestic new energy vehicle market share. In addition, Toyota plans to launch 10 all-electric vehicles in the global market around 2020, and achieve annual sales of 1 million electric vehicles and fuel cell vehicles in 2030, and China will become the first Toyota pure electric plan.